The Ultimate ‘Show Nofollow Links’ Bookmarklet for Link Building Research

When doing link building research for Search Engine Optimization, it’s important to find pages have links that pass link juice. To do this, you need to be able to see which links on a site are nofollowed (rel=”nofollow” in the link code).

JavaScript bookmarklets can be useful because they help you quickly identify which links on a page are nofollowed. There have been plenty of bookmarklets floating around that do this, but none of the others accomplished everything I would like them to. Some were coded in such a way that they only picked up about half of the nofollowed links, because they don’t account for the fact that you can have other rel values in addition to nofollow. (For example, instead of rel=”nofollow”, some have rel=”nofollow external”, etc. and these aren’t picked up by most of the other bookmarklets.) The others that did pick these up didn’t alter the CSS very well. Read more on The Ultimate ‘Show Nofollow Links’ Bookmarklet for Link Building Research…

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The SEO Industry Needs a New Term for Linkbait – Part Deux: Lyndobait Anyone?

If you’ve read my previous post on this topic, you’ll notice that this one is a bit more lighthearted, so enjoy.

Recently Lyndon Antcliff, often seen online as “Lyndoman”, shook things up a bit in the SEO industry by creating some brilliant fictional linkbait that received international news coverage, and garnered thousands of inbound links for one of his clients. Read more on The SEO Industry Needs a New Term for Linkbait – Part Deux: Lyndobait Anyone?…

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TV Shows and Movies Can Provide Great Object Lessons for Link Building

This past week on Search Engine Guide, I blogged about how TV shows and movies can teach us a few things about link building, with specific examples from the TV show Friends. Read more on TV Shows and Movies Can Provide Great Object Lessons for Link Building…

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The SEO Industry Needs a New Term for Linkbait

This post is a follow-up to one I wrote a few days ago on What Separates Great Linkbait from Mediocre? I’ve been thinking for a while now that many of us SEO professionals use the term “linkbait” simply because there isn’t a better term that is universally accepted within the industry. It’s broadly over-used and definitions vary widely, depending on who is using the term. We all know what it means, but try explaining it to a client who isn’t familiar with internet marketing terms, and they with give you a blank or strange look. To them it sounds like “fishing for links” which sounds terrible, and probably helps contributes to the fact that many outside our industry see even legitimate SEO’s as spammers or snake oil salesmen. Let’s face it, linkbait is not the best word to be using as a general industry standard term. Can we all agree on that? My colleagues and I have been discussing this for a while now, trying to decide what to replace it with. Read more on The SEO Industry Needs a New Term for Linkbait…

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What Separates Great Linkbait from Mediocre?

That’s a question I hear all the time. It all starts with your definition of linkbait. There seem to be two schools of thought out there: 1) Linkbait is a temporary eye-catcher that fades away over time, and 2) Linkbait is quality content, but with a twist – it’s interesting enough to generate links. I lean toward school #2.

As such, here’s my definition of linkbait: Any content that generates links without you having to ask.

But, how can we separate the great linkbait from the mediocre? Read more on What Separates Great Linkbait from Mediocre?…

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SEO Tip: How to Benefit from Website Scrapers

Every website owner hates getting their site’s content scraped and re-purposed. Besides being illegal, and violating the Digital Millennium Copyright Act, it can often hurt rankings of younger websites. Why do these unethical webmasters do it? They create “made for AdSense” sites and they grab snippets of content from various sites to try to get search engine rankings, and then make money off your content.

You have a couple options for dealing with this problem. Option 1: Fight it by reporting them to Google, AdSense, their ISP, etc. You’ll quickly realize however that this wastes a lot of your time. You have to put a dollar amount on your time and think about the cost/benefit ratio, because you might actually lose money by following this path. Option 2: Think ahead, and set things up on your site to take advantage of these spammy scrapers and gain some SEO benefit. Here’s how. Read more on SEO Tip: How to Benefit from Website Scrapers…

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Why Link Exchanges are a Bad Idea

Link exchanges are a bad idea.Surprisingly, there still seem to be some huge misconceptions among some website owners that link exchange programs are actually a GOOD idea. What defines a “link exchange”? For the purpose of this post, I’ll define it as any method of exchanging links on a large scale (usually automated) specifically for the purpose of improving search engine rankings, not user-experience. This is an old technique that might have worked in 2000, but it doesn’t work today. Search engines are wise to link exchange programs, automated link programs, link farms, FFA’s, and the like. The search engines have entire teams dedicated to spam-detection. The real estate industry was dealt a hard blow by Google for using these methods. Link exchanges are undeniably a bad idea for SEO. So, why in 2007 are sites still setting up spammy link exchanges? Read more on Why Link Exchanges are a Bad Idea…

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SEO Secret: Linking OUT – How it Helps

Link out to other high-quality sites.One great link building technique, that often gets overlooked, is linking out to other high-quality web sites and blogs. “Linking out?”, you ask…”I thought the goal was to get inbound links…” Yes, linking out. You might be surprised how this can help your SEO efforts in both the short-term and the long-term. Read more on SEO Secret: Linking OUT – How it Helps…

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5 Reasons Why This Meme is Undercover Linkbait

Well, I got tagged. Yep, Will at A Daily Rant fired a link at me. Thanks, Will…now I have to be interesting…Damn. :)

So, I’m thinking that by now just about everyone has heard of the “5 Reasons Why I Blog” meme. In 2007, it’s getting harder and harder to say something original for a post like this. (Seriously, if you want to know the exact reasons why I blog, Jim Boykin couldn’t have said it better.) I don’t want to bore you with a repeat of what probably many other SEO bloggers have posted, and I’ve been inspired by some other creative bloggers who are evolving the 5 reasons meme. In that vein, I’ll give you 5 reasons why this meme is really undercover linkbait. Maybe I should say undercover viral linkbait. That’s right, and here’s why. Read more on 5 Reasons Why This Meme is Undercover Linkbait…

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20 Link Building Quickies

It’s been a crazy month over here! As a result, the blog posts have been a little slow for a few weeks. Well, I’ve got some great ones in the works, but they require a bit of time to write. In the mean time, I’ve put together a list of some great articles on link building and link development. Since I’ve already spent a few posts focusing on linkbaiting, the focus here is on manual link building, because for successful SEO you need both. Enjoy! Read more on 20 Link Building Quickies…

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