Study on Youth Twitter Adoption Misses the Boat

twitter study youth marketshare: Study on Youth Twitter Adoption Misses the Boat twitter social networking research marketing Today I read an article on CNET, Study: Young Adults Haven’t Warmed Up To Twitter. It reported the findings of a recent study about youth engagement with Twitter vs. other social media platforms such as Facebook and MySpace. (Original study: Gen Y’s Are Not Yet Taking Flight on Twitter, Participatory Marketing Network)

Both miss the boat in their assessment of why more youth aren’t on Twitter.

First off, the facts. Read more on Study on Youth Twitter Adoption Misses the Boat…

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