Today I read an article on CNET, Study: Young Adults Haven’t Warmed Up To Twitter. It reported the findings of a recent study about youth engagement with Twitter vs. other social media platforms such as Facebook and MySpace. (Original study: Gen Y’s Are Not Yet Taking Flight on Twitter, Participatory Marketing Network)
Both miss the boat in their assessment of why more youth aren’t on Twitter.
First off, the facts. Read more on Study on Youth Twitter Adoption Misses the Boat…
Last night I wrote a new blog post on Search Engine Guide about the importance of working together when times are tough. Here’s the excerpt:
When the economy is recessed, it’s easy to go into self-preservation mode (both personally and in our businesses). Thinking about others can easily get put on the back burner. However, when times are tough, it’s more important than ever that we work together and help each other out. To borrow a concept from the Beatles, we all can get by with a little help from our friends. If we all do this, we can make it through tough times, together.
Too Many Companies Just Don’t Get It
Marketing is about communicating with your target audience — it’s not about trying to push your products/services on consumers until they give in and make a purchase. I still am blown away by how many companies and marketing teams just don’t get it. (Including large, well-established companies who should know better.) I see tons of email advertisements, online ads, offline ads, TV ads, billboards, etc. that are completely missing the mark (not to mention the sales pitches I get by phone and email). The companies marketing themselves don’t try to get inside my head as a consumer or potential client. Read more on Marketing Is About Communication, Not Self-Promotion…