On many WordPress blogs, the Blogroll may be hurting your site’s search engine optimization.
Linking out to other sites from every page of your site (sitewide links) can hurt because it bleeds link juice out unnecessarily, lowering your site’s PageRank, authority, and search engine rankings. Sitewide links tend not to have as much value, so a site only really benefits from one good incoming link per site. There is absolutely no need to pass link juice out to Blogroll links on every single page of a WordPress blog.
The default setting for WordPress Blogrolls does not add the rel=”nofollow” attribute to links. If you’re familiar with SEO, you know that adding this attribute to outgoing links can stop the passing of link juice out to other sites.
I just released a plugin that adds rel=”nofollow” attribute to non-homepage Blogroll Links. This improves SEO while still providing some link love to your favorite sites.
This plugin will allow you to give link love to sites in your Blogroll from the homepage of your blog, which is most likely the strongest page anyway. On all the other pages of your site, the rel=”nofollow” attribute will be added to Blogroll links. This is different from some other plugins in that it does not add nofollow to the Blogroll links on the homepage.
Download Plugin / Documentation
Latest Version — 1.0: Download Plugin
Plugin Homepage / Documentation: Nofollow Blogroll SEO
WordPress.org Page: Nofollow Blogroll SEO
Leave Comments: Nofollow Blogroll SEO Release Announcement Blog Post
You may also be interested in:
The Ultimate ‘Show Nofollow Links’ Bookmarklet for Link Building Research