Or, perhaps they never were…
Unfortunately in the Internet marketing world there is a lot of mud-slinging and spreading of misconceptions. Google gets blamed for a lot, and has often been said to hate and/or penalize search engine optimizers. At times I too get skeptical and suspicious of the behemoth that Google has become, but the bottom line is, they have a job to do, and that involves creating guidelines for sites to abide by, and keeping spam out of the index. The truth is that they don’t hate search engine optimizers, but what they don’t like are spammers, and those who are a little too “creative”, shall we say, in their methods of trying to get sites to the top.
Google is trying to change the previous impressions they’ve given off, and is in fact publishing more information that can help those new to SEO. They have published a pretty decent document for beginners on the basics of search engine optimization. (PDF)
I read through it, and have to say that it covers some of the basic foundational elements of SEO. If you don’t have a budget for SEO, or are new to it and want to learn some of the basics, it’s not a bad place to start.
NOTE: I’ve added the link to the previous post: Learn SEO – Basic SEO Training