Search Engine Optimization

San Diego SEO Firm — Search Engine Optimization Experts

Search Engine Optimization (SEO) is one of the most valuable and essential investments your company should make.

Strategic San Diego SEO services bring customers to your website, and will dramatically increase your profits.SEO is a sub-category of search engine marketing that increases the traffic to your web site by getting you high rankings in the “organic” (“natural” or “algorithmic”) search engine results. Google is the first place people go to find answers, products, and services that they are in need of.

With over 70% of search click-throughs going to organic results, it is essential that you hire a professional company whose Search Engine Optimization service is consistent at producing high rankings, traffic, and conversions for their clients. The days of simply adding META tags, submitting your site to thousands of search engines, doorway pages, and reciprocal link exchanges are over. To gain any significant traffic from search engines, you need first-page search results, meaning top 10. The ultimate goal is to be in the top 5 results (above the fold) as those get the most clicks.

Just having a website isn’t enough…just because you built it, doesn’t mean they will come. Without expert Search Engine Optimization and an overall internet marketing strategy, you are destined to be a needle lost in the search engine haystack. At Red Sand Marketing, we are experts at achieving top search engine rankings for our clients.

Contact Us Today

To get your search engine marketing on the right track, call us today at 844.RED.SAND (844.733.7263) or click here to contact us online. Be sure to ask about our Site Audits and Internet Marketing Analysis Reports.

Importance of Making a Site Search Engine Friendly from the Ground Up

Search Engine Optimization is available as a stand-alone service or as a part of a larger internet marketing campaign. Because SEO often requires making changes to the source code of a site, including structuring of files, internal links, navigation, and server configuration, it is most effective when incorporated into the initial development and design of a website. If you pay to have a site designed by web developers who don’t understand search engines (which is the vast majority), later on you will have to pay for your site to be redone by those who do.

Every site we design is “Search Engine Friendly”, simply meaning that even if you don’t hire us for higher-end Search Engine Optimization, we’ll make sure that there is nothing in your site that blocks search engines from giving you the best possible ranking for your site’s existing content. Clients often find that their traffic and sales jump within month of launching a new website — it’s that effective.

Search Engine Optimized Web Sites vs. User-Friendly Web Sites

Search Engine Optimization and usability don't have to conflict.A common topic in the web design and Search Engine Optimization communities is the ongoing battle between Search Engine Optimized web sites and User-Friendly Web Sites. Often, search engines don’t like sites that users do — they often prefer sites that are simple, not designed, and text-driven. (Which is ironic, because the search engines are always touting the need for user-friendliness.) It is true that often search engines don’t like sites that have a strong brand identity and are well-designed (“Too graphic-heavy!”), Flash websites, AJAX, sites that are dynamic or database-driven — such as online stores, etc. However, search engines can learn to like these sites, but it takes the work of search engine optimization experts, like us. We create web sites that are both user-friendly AND search engine optimized.

How We Achieve Top Search Engine Rankings

We achieve top search engine rankings for your site by using SEO best practices in the two main categories: On-Site Optimization (or “On-Page Optimization”) and Off-Site Optimization (or “Off-Page Optimization”). On-Site Optimization involves optimizing and refining existing content, and creating new quality content for your web site, optimizing your site’s server configuration, and number of other processes. Off-Site Optimization involves getting your site linked from other quality web sites. Your web site needs to be seen as a resource by both search engines and other web site owners. Both of these categories come together to improve your rankings with the search engines.

SEO is Most Effective When Part of a Larger Internet Marketing Strategy

We usually engage in search engine optimization as part of a larger internet marketing strategy for clients that often includes social media marketing, pay-per-click and other paid search advertising, email marketing, and more. Ask us about our Internet Marketing Analysis Reports – these provide incredible competitive intelligence and insight into your online competition’s marketing strategies.

San Diego SEO Services Pricing

We have several SEO and internet marketing packages, but we usually create a custom, multi-pronged internet marketing strategy for your web site. For pricing or for more information, call us today at 844.RED.SAND (844.733.7263) or click here to contact us.

Located in San Diego, CA?

San Diego skyline at nightIs your company located in or near San Diego, California? We’d be happy to meet with you in person for a free consultation to discuss your website marketing needs and how we can develop the perfect strategic solution to bring targeted traffic and sales to your website. Even if you’re not in San Diego, that is not a problem. We make effective use of modern technology to seamlessly serve clients around the world.

Link Building and Keyword Research

We provide SEO link building and content marketing consulting services.Do you need a specific aspect of SEO, such as a link building campaign or content marketing to help improve your site’s authority in search engines? Or perhaps keyword research to help improve your website’s relevance in search engines? We also provide competitive intelligence so you can see what keywords your online competitors are targeting. Our expert team will work with you to develop the perfect solution for your company that will definitely improve the bottom line of your website.

Contact Us Today

To get your search engine marketing on the right track, call us today at 844.RED.SAND (844.733.7263) or click here to contact us online. We are currently offering a 10% discount on SEO Services for first-time clients, this month only. Mention discount code: SAN DIEGO SEO 0314 when you call. Be sure to ask about our SEO Site Audits and Internet Marketing Analysis Reports.