In Internet Marketing, Search Engine Marketing (SEM), is a set of online marketing methods used to increase the visibility of a website in search engine results pages. These fall into two major categories: Search Engine Optimization (SEO), and Pay-Per-Click (PPC) search engine advertising.
Search Engine Optimization
Search Engine Optimization ensures that your pages are readable to the search engines with an emphasis on building relevant quality links to your site and on-page optimization of your site. Search engine spiders crawl your web site extensively, extracting key data relevant to a search. The relevance of your data and the power of incoming links to your site determine how likely you are to be found first when your target audience is searching the internet for content related to your business. It is common for internet users to only click through the first page of search results, so you need a top 10 rank to gain search engine traffic to your web site.
Pay-Per-Click and Paid Search Engine Advertising Campaigns
Pay-Per-Click search engine advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. Let us manage your PPC campaigns and we’ll cut your cost per click, and dramatically improve your web site traffic and sales.
Get Started Today
Our Search Engine Marketing services will increase your rankings, traffic, and revenue, period. We will improve sales and increase brand visibility online while minimizing your marketing costs. Red Sand Marketing has the solution to help you achieve your online marketing goals. To get started, or for more information, call us today at 844.RED.SAND (844.733.7263) or click here to contact us.